It’s been a couple years since I started this little project and not a day has gone past where I haven’t thought about it. There have been days where I talk myself out of it and days where I just want to throw all my energy into it. It’s pretty funny how our minds can so easily talk ourselves out of what we WANT simply out of fear of being rejected, judged or simply because taking a risk is not worth it.

ATARLO started off as something really personal, simply telling people about it was hard enough – let alone building this platform to get it off the ground! Over the last year, I’ve come to the conclusion that being creative simply doesn’t belong to just one profession. It spills into so many areas of life and for me one of those is fashion. I absolutely love sourcing beautiful materials, designs and digging my nose into something I didn’t learn from a text book. Building this website, online store and brand has been absolutely eye opening and today I want to tackle the fear of really getting it out there.

The support to build ATARLO has been overwhelming and today is the day I want to show you a small glimpse of what’s to come.

ATARLO isn’t just about beautiful clothes, it’s about taking a leap outside of the daily grind and chasing what makes you feel absolutely confident in yourself. There will always be something in life that we’re fearful of – and I’m feeling it as you read this! Over the next few months, stunning new styles will be released through the store that we hope you all love! I’ll be working closely with friends on what you look for when you’re out shopping and who doesn’t love shopping! I would love to know more about styles you love to see on yourself and what you want in YOUR wardrobe.

I can’t thank you enough for reminding me that it’s ok to be a little bit crazy but to also stand up for what you believe in! – let’s do this!


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